By Harry Pryke
APPLE HAS FINALLY PUBLICLY ANNOUNCED ITS PLANS TO DEVELOP SELF-DRIVING CARS. THEY SENT A LETTER TO URGE THE U.S. HIGHWAYS REGULATOR TO ENCOURAGE "FAIR COMPETITION" BETWEEN NEWCOMERS TO THE CAR INDUSTRY AND TRADITIONAL COMPANIES.
Apple claim that self-driving cars could be the “future of transportation” and have been described as lifesaving technology as it would diminish the use of cars consuming petrol and other polluting essences. In addition, it would also benefit the safety of today’s roads by preventing potential car accidents and thousands of fatalities each year.
This project has been in place for around 2 years with thousands of employees working on it to ensure its success. They haven’t offered any specific details of the project other than the letter to the U.S. highway regulator.
Who are Apple’s competitors?
UBER. Perhaps an unexpected answer but Uber have recently deployed Ford Fusions in Pittsburgh, Pennsylvania, which do not necessitate hands on the wheel.
Similarly, they are also developing a driverless car in partnership with Volvo.
Advantages for Apple over other major self-driving car companies:
The electric car company Tesla recently released their first auto-piloting car which after release was involved in a fatal accident.
Similarly, in September 2016, a Google self-driving car collided with another vehicle after not sensing the red traffic light.
Main advantage on the road- being stuck in traffic isn’t fun, is it?
Self-driving cars have the solution to this as they can detect each other (and they’re often smaller) so they would therefore be more compact together which would cause less traffic and
A LOT LESS POLUTION of course.
Overall, Apple’s goal is to give people a safer, easier driving experience whilst saving our environment at the same time. Additionally, they’re very likely to be a success as Apple is one of the most recognised and trusted brands in the world from the point of view of millions of people. They have a reputation for delivering top of the range products which are usually pricy but people are willing to pay the money for such a recognised brand. Considering this, it is likely that Apple’s ambitions in electric car market are likely to be a success.
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